THE COMMUNICATION

With the new company set up in 2001 it was immediately decided to break with the past concepts for sailing communication that had always showed boats and the sea.

At first we spoke about boats, sea and a boatyard in general without showing the product, trying to stress the value of the trademark through what we then called the "body campaign". In fact in 2002 the subjects were the beautiful bodies in black and white silhouetted against the sea, almost in symbiosis with each other, illustrating the "sailing architecture" idea a new Dalla Pietà Yachts pay-off. The object was to communicate a way of being, suggest a world of values and a love for the sea, conveying simplicity and elegance. The pictures are by Andreas Bitesnich.

The 2006 campaign has taken up this message again by proposing a portrait of our yacht owner: a successful person, elegant and regularly bare-footed, treating his boat as an intimately private place where he can recapture his old spirit and have time for himself again. A person for whom his boat is his island. (Pictures by Simone Falcetta)

The last campaign, presented during a big event in Viareggio in July, used an international language. The most international languages, the fashion one. The new advertising campaign was inspired by the fashion world, by the will of surprising and showing-off, and by its international language. Two fantastic women, the shoots of Pierpaolo Ferrari, a famous Photographer from Condé Nast, a brave and recognizable message: fashion suggestions to tell a brand. A path made of images which match the new strategies of Dalla Pieta Yachts: following clients and markets in an objective which leads them to a broader internationalization.